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Best practice for passing tickets to Sales

  • September 24, 2021
  • 3 replies
  • 0 views

Allen11

Occasionally, prospective customers will write into support with pre-sales questions. Depending on what they're looking for, we may answer some of their questions. But for the larger deal sizes, we want to get them over to Sales and not have to tell them to contact Sales themselves. We may also have existing customers wanting to purchase additional seats that we want to get them over to Sales.

What's the best way to transition a ticket to Sales that don't create more work for both parties? From my understanding, the integration with Salesforce does not have the ability to create leads or opportunities directly from Zendesk. Thanks!

3 replies

Dave12
  • September 25, 2021

Hi Allen,

There are a number of ways you could accomplish this. For example:
- You could CC a sales person in the ticket. See Using CCs, followers, and @mentions
- You could use Side Conversations. See Using side conversations in tickets
- You could provide your agents with a macro that adds a specific tag to the ticket, then create a trigger that looks for that tag and when found, notifies an Email Target to send an email to your sales team with the pertinent information. See Notifying external targets
- If your sales team is active on Slack, you could also potentially use the Slack integration: Understanding, installing, and configuring the Slack for Zendesk Support integration


Allen11
  • Author
  • September 27, 2021

@Dave Dyson Thanks for the suggestions! What I was hoping to implement is a workflow where it can integrate directly to Salesforce so the sales team won't need to go into a different tool. A solution that would enable us to:

  • Create a lead/opportunity in Salesforce; OR
  • Add a Chatter note to the Account in Salesforce

Dave12
  • October 4, 2021

Thanks for the clarification, Allen! I wonder if the ticket syncing feature in our Salesforce integration might do the trick – it is possible to configure it to create leads in Salesforce when a matching requester organization can't be found. Ticket syncing is an advanced feature though, so be sure to read thoroughly before activating it: Setting up Ticket Sync from Zendesk to Salesforce