How to Sell and Position Professional Services ? | Community
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How to Sell and Position Professional Services ?

  • May 18, 2023
  • 1 reply
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Anurag11

You might be wondering, isn't Zendesk easy to use? The simple answer is yes. Zendesk is designed to be user-friendly and can easily adapt to the needs of a growing business. Complexity can actually present an opportunity to add value and reduce risk.

However, for many of our customers, Zendesk goes beyond a plug-and-play setup. They require deeper integrations, user enablement, and broader product onboarding to fully incorporate Zendesk into their tech stacks. Zendesk serves as a core CX system and plays a crucial role in enhancing their customer service.

This is the challenge faced by many of our customers today: how can they deliver a customer experience that truly stands out?

This is where building your Zendesk Services Practices becomes essential in providing exceptional service to your customers. With technical knowledge and industry experience, you can offer the following value:

  1. Time to value: Streamlining processes and implementation for quicker results.
  2. Efficiency gains: Helping customers optimize their workflows and maximize productivity.
  3. Future proofing: Assisting in adapting to evolving customer service needs and technologies.
  4. Industry experience: Sharing insights and best practices specific to their sector.

Customers that engage with Professional Services tend to stay with the solution longer, enabling them to adopt and deliver superior customer service, ultimately accelerating their business value.

However, there is still significant untapped potential in the market. Our data indicates that over two-thirds of customers have yet to fully optimize their customer service. This represents a major opportunity for us to help our customers become the CX champions they aspire to be.

By combining the comprehensive customer service product solution, the Zendesk Suite, with a seasoned team of CX experts dedicated to our customers' success, we provide a complete solution. As a result, we can help more customers realize value faster, achieve a higher ROI, and accelerate their business growth. Isn't that a win-win situation?

To ensure we have delivered the value our customers seek, we conduct Customer Satisfaction (CSAT) surveys upon project completion and Net Promoter Score (NPS) surveys to assess long-term value realization.

If you're not already sending Customer Satisfaction Surveys after project completion, it's never too late to incorporate this process into your practice and continuously improve.

Please share your best practices of Selling Services in Comment section .

1 reply

Anurag11
  • Author
  • May 18, 2023

You can offer wide range of services to help customers get the most out of their Zendesk implementation and can be positioned in a number of ways to appeal to different audiences.

Tailored Solutions

One way to position Services is to emphasize the ability to tailor solutions to the unique needs of each customer. By understanding the customer's specific requirements, industry challenges, and goals, the Services team can design and implement a Zendesk setup that aligns perfectly with their business objectives.

Advanced Configuration

Another way to position Services is to highlight the expertise in advanced configuration and customization options within Zendesk. This includes setting up complex workflows, automations, and integrations that optimize the customer service processes and enhance the overall efficiency of the system.

Integration

Migrating existing customer data and integrating Zendesk with other tools and systems can be a complex task. Services has the knowledge and experience to ensure a seamless transition, preserving data integrity and enabling a smooth integration with other business-critical applications.

Change Management and User Adoption

Implementing Zendesk requires change management to ensure successful user adoption. Services can guide customers through this process, providing training, documentation, and ongoing support to help their teams embrace and effectively utilize Zendesk, maximizing its value.

Ongoing Support and Optimization (Managed Services) 

Services offer continuous support beyond the initial setup. They can assist customers with ongoing optimization of their Zendesk instance, monitoring performance metrics, identifying areas for improvement, and implementing enhancements to ensure long-term success.

ROI and Business Value

It is important to highlight the ROI and business value of  Services. By working with Services, customers can achieve a higher return on investment (ROI) and unlock greater business value from their Zendesk implementation.  Services can build insights around metrics that demonstrate the impact on customer satisfaction, agent productivity, cost reduction, and revenue growth.

Services bring value to customers to optimize the entire customer journey, not just the support interactions. By aligning Zendesk with marketing, sales, and other customer-facing functions, they ensure a seamless and personalized experience throughout the customer lifecycle.