Hi!
I am looking for a way to filter out internal end users from my organization in Google Analytics. Has anyone found a way to do this?
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Filtering out data for a specific organization using the Google Analytics integration in Zendesk can be a bit tricky since GA tracks overall user activity on your help center or support site.
One common approach is to use URL query parameters or custom dimensions to segment internal users versus external users. For example, you could:
- Tag internal users with a specific custom field or user tag in Zendesk
- Append a unique query parameter to the URL when internal users access the site
- Set up filters or segments in Google Analytics based on these query parameters or custom dimensions to exclude internal traffic
If you’re using Google Tag Manager, you can also configure triggers and variables that identify internal users based on IP address or login status, and then filter accordingly.Unfortunately, Zendesk’s default Google Analytics integration doesn’t natively filter by organization, so these workarounds require some setup on the GA side.
I recommend checking out Google Analytics’ documentation on filters and segments or exploring Google Tag Manager for more advanced user segmentation.
Hope this helps! If anyone else has gone through this and has tips, feel free to share.