Brand-Specific Time Zone Settings in Zendesk | Community
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Idea Submitted

Brand-Specific Time Zone Settings in Zendesk

Related products:Ticketing system (Support)
  • March 11, 2026
  • 1 reply
  • 0 views

Hey Team, 
 

I’d like to request a feature for better time zone management in Zendesk.
 

Currently, the account uses a single global time zone for all brands. While schedules allow different time zones for business hours and SLAs, there’s no option to set a time zone per brand.
 

For Zendesk Clients with multiple brands across regions like Australia, North America, and Europe, this causes issues:
 

• Ticket timestamps always show in the account time zone
• Automations and time-based rules use the account time zone
• Brand-specific reports are harder to interpret across regions
 

Allowing a time zone per brand would:
 

• Provide clearer ticket timelines for regional teams
• Enable accurate automation timing per brand
• Improve reporting and analytics by brand
• Better support globally distributed teams
 

Each brand could set its own time zone, similar to how schedules handle regional zones.

1 reply

Marcin15
  • March 13, 2026
Thank you for taking the time to provide us with your feedback. This has been logged for our PM team to review. For others who may be interested in this feature request, please add your support by upvoting this post and/or adding your use case to the comments below. Thank you again!